In this study, we examined whether color preference affects the effect of color on word memory when reading texts. An experiment was conducted, where 12 subjects answered as many colored words as possible after reading a stimulus text in which some words were colored in one color different from other black text. Each subject read four different texts, including words colored in different colors. As a result of the experiment, the correct answer rate was 42.5% for the favorite color and 35% for the disliked color, and the correct answer rate was slightly higher for the favorite color.