We examined a method for reproducing the appearance of photographic prints under recommended viewing conditions by display monitors. An optimal conversion of color information, based on measurement results of color patches on a photographic print were obtained and the color patches were displayed on a monitor. Then, the colors of the patches on the print were reproduced as patches on the display using conversion. As a result, the appearance of the reproduced colors was almost the same as that on the print when both the background and surroundings were the same as that of the print.